Copywriting Formulas
Use formulas to organize the message, not replace thinking
Learn when AIDA, PAS, BAB, 4U, and other structures help a draft, and how to keep the final copy natural and specific.
The 4U Headline Formula: Useful, Urgent, Unique, and Ultra-Specific
Use the 4U headline formula to judge whether your headline is clear, specific, useful, and worth clicking.
FORMULASAIDA Copywriting Formula: Attention, Interest, Desire, Action
Learn how the AIDA copywriting formula works and how to use it for ads, emails, landing pages, and sales copy.
FORMULASPAS Copywriting Formula: Problem, Agitate, Solve
Learn how Problem, Agitate, Solve works, where it fits, and how to use it without exaggerating the reader’s pain.
FORMULASBAB Copywriting Formula: Before, After, Bridge
Use Before-After-Bridge to show the reader where they are, where they want to be, and how your offer helps.
FORMULASCopywriting Formulas You Can Use When You Do Not Know What to Write
Use these copywriting formulas when you need a clearer structure for headlines, emails, ads, pages, and CTAs.
What you'll learn
- Match the formula to the reader's awareness and the job of the copy.
- Give every stage a distinct role so the structure does not repeat itself.
- Edit the formula out of the finished draft until the flow feels natural.
Recommended reading path
- AIDA Copywriting Formula: Attention, Interest, Desire, Action Learn how the AIDA copywriting formula works and how to use it for ads, emails, landing pages, and sales copy.
- PAS Copywriting Formula: Problem, Agitate, Solve Learn how Problem, Agitate, Solve works, where it fits, and how to use it without exaggerating the reader’s pain.
- Copywriting Formulas You Can Use When You Do Not Know What to Write Use these copywriting formulas when you need a clearer structure for headlines, emails, ads, pages, and CTAs.
Want to know if your copy is clear enough?
Paste it into FreeCopyAudit.com and get a free copy audit with a score, rewrite suggestions, headline ideas, and CTA improvements.
Free Copy Audit