Category
Formulas articles
Copywriting formulas and frameworks you can use when the message needs more structure.
The 4U Headline Formula: Useful, Urgent, Unique, and Ultra-Specific
Use the 4U headline formula to judge whether your headline is clear, specific, useful, and worth clicking.
FORMULASAIDA Copywriting Formula: Attention, Interest, Desire, Action
Learn how the AIDA copywriting formula works and how to use it for ads, emails, landing pages, and sales copy.
FORMULASPAS Copywriting Formula: Problem, Agitate, Solve
Use the PAS copywriting formula to clarify the problem, sharpen the message, and lead naturally to your offer.
FORMULASBAB Copywriting Formula: Before, After, Bridge
Use Before-After-Bridge to show the reader where they are, where they want to be, and how your offer helps.
FORMULASCopywriting Formulas You Can Use When You Do Not Know What to Write
Use these copywriting formulas when you need a clearer structure for headlines, emails, ads, pages, and CTAs.
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